The Conscious Group - How to Know if a Real Estate Agent is Any Good: Part 1

How to Know if a Real Estate Agent is Any Good – Part 1

The Conscious Group - How to Know if a Real Estate Agent is Any Good: Part 1

Clearly, finding a good real estate agent is an issue. If  you google “how to find a good real estate agent,” you mostly find articles on how to identify a bad real estate agent… and for good reason. There are more shitheads in the real estate industry than in the White House. (As we all remember, Donald Trump started out in real estate… sigh…) Fact is, when you find a great real estate agent, they will earn every dime of their money.

A lot of agents will have practiced convincing scripts that are designed to get you to hire them. These scripts are formulated to be effective and many real estate agents play the numbers game. “If you talk to X amount of people using Y tactic in Z amount of time, you are likely to earn A.” For instance, these agents will use your name regularly throughout the conversation because that is a proven tactic to get people to like you… (I outlined a lot of the talking points included in these scripts in a previous series of posts, “Shit Real Estate Agents Say To Get You To Hire Them.”)

You are not a number, you are a person and you should be treated as such. A good real estate agent isn’t going to use a bunch of crappy tactics to get your business. A good real estate agent will be honest with you. They will be authentic. They won’t have to utilize a script, but rather, will be able to have a conversation. They will show how they can be of service to you. A good real estate agent will earn your business.

As a consumer, it can be tough to know what to look for in a good real estate agent.

Real estate transactions truly are a convoluted process. In some cases, a consumer may be able to sell or purchase a home without the help of a real estate agent and not lose money, but those situations are few and far between. Most often, you need a (good) real estate agent. A good real estate agent will be able to gain your business without the bullshit… unless you enjoy falling for bullshit. Some people do and that’s ok. And some of you lovely people tend to succumb to pressure… or you want to believe the best in people and take what they say at face value.

Here are the first 4 ways to know that you have found a good real estate agent:

1) You feel comfortable around them.

I can’t tell you how many times I’ve been showing properties when another group of potential home-buyers enters who look miserable and awkward with their agent. I have seen agents stop everything to give their clients a history of residential electricity during moments that were completely out of context. I have seen agents mistakenly telling their clients that the floors are original hardwoods, when they’re clearly not only not original, but are made of manufactured product. Often, clients look like they have to “behave” around their realtor, like they are with their boss or are meeting their partner’s family for the first time.

You should not have to “behave” around your realtor. They are working for you, not vice versa. Whatever it takes for you to feel comfortable, whether you need to speak your mind freely, ask a million questions, vent about the process, breastfeed your child, or have a bowel movement, this is your time. You are buying or selling a house, dammit. It’s kind of a big deal. There should be no walking on eggshells – only honesty and communication.

If an agent is just coming at you with a sales pitch when you first meet, you are likely to feel uncomfortable. Get out there. When a good real estate agent meets with you for the first time, they will address how they can best meet your needs – not what supposedly makes them so much more special than any other agent.

Furthermore, consider this: if a real estate agents comes across to you as off-putting, how will the other side perceive them when it comes time to negotiate? If you are a home-buyer in a competitive market like the Denver metro area, sellers will be less likely to accept your offer if your realtor comes across as difficult or obnoxious.

2) They listen (instead of constantly running their mouth.)

This should be really obvious, but apparently, it’s not. I can’t tell you how many times I hear people tell horror stories about realtors who simply didn’t listen throughout the course of their transaction. If an agent doesn’t listen to their clients, how are they going to achieve their objectives? If an agent isn’t listening to a home-seller, they may miss some key information about your property that will help it to sell for top dollar. Or if an agent isn’t listening to a home-buyer, they may waste their time by showing them a lot of homes that they aren’t interested in.

Some of my recent clients fired their previous agent to work with me. Among the many things that their previous agent did wrong, she didn’t listen. My clients explained to their previous agent during the inspection period that if the sellers didn’t fix the problems with the property, they were not interested in moving forward with the transaction. Period. Simple. They clearly expressed this to their agent, yet their agent ignored their wishes and continued to pressure her clients into moving forward with the transaction. What their agent should have done would have been to apply that same pressure to the home-sellers to fix the problems that the buyers desired. This agent clearly forgot who she worked for, and also, she simply didn’t listen. I assure you, these particular clients communicated very clearly and effectively. If she would have listened to her clients and understood that they meant what they said, she would have earned her commission. Instead, I got to pick up some clients who were already familiar with the market and already knew exactly what they wanted. All I had to do was my job, while they lavished praise upon me. They even bought me a sweater.

The good news is that great real estate agents exist!

3) They ask questions.

Not only do they ask questions, they ask good questions. How long do you want to stay in this home? What are your ideal goals for this property? Do you have the resources or the desire for a fixer-upper? Do you plan on staying at your job for a long time and if not, where might your job move? Which is more important – being near your work or being near your play? Will living near a busy street bother you? You’ve mentioned loving dogs – do you plan to get one (or many?) You mentioned wanting top dollar for your home – are you willing to paint the home, since “burnt sienna” has not been in style since 1993?

You may have your mind bogged down with this process, but a good real estate agent is like a detective. They will anticipate and meet your needs for many years to come by asking the right questions.

Many of my clients who are relocating to Denver need guidance on neighborhoods and areas. Most realtors just begin suggesting popular neighborhoods to their clients.  Here’s the thing: every neighborhood in Denver is popular these days and LoHi isn’t for everyone. I simply ask clients what their neighborhoods were like in their previous city and ask them what they did and didn’t like about their old neighborhood. I then use that information to guide my clients in which neighborhoods may work for them in Denver. We then drive around to various areas that could be a good match before we ever view homes.

4) They are here to serve their client, rather than themselves.

Real estate is supposed to be a service industry, but a lot of agents make the mistake of believing that they are in sales because they “sell” homes. Here’s the thing: the homes have to sell themselves, (although we can certainly showcase them in their best light.) Yet a lot of agents working with buyers push their clients to purchase homes that aren’t right for them, so they can close the deal and move on to something else. I understand why they do this – if the buyers don’t purchase this home, it could be several more months before they finally do purchase a home, which takes a lot of time and energy. The agents may simply need money now, so they push their clients to move more quickly than the situation calls for. Or listing agents may not get top dollar for their sellers, because that requires a lot more work. And yes – this stuff does take a lot of work. I have absolutely had days where I spend a lot of time winning a relatively small amount of money for my clients. It’s not necessarily a fun or relaxing way to spend a Tuesday – but if it’s important to their clients, a good real estate agent will make it a priority and do their best to achieve the desired outcome.

Want a Fantastic Agent instead of a Problem Agent?  Give us a call at 303-908-9873.  

Check back next week for more on How to Know if a Real Estate Agent is Any Good.